# Orsana - LinkedIn employee advocacy and AI content for teams

> Orsana (useorsana.com) helps B2B teams turn company messages into LinkedIn posts written with each employee's own voice, then measure adoption and performance across the team.

## What Orsana does

- **Employee advocacy for LinkedIn**: helps teams publish credible employee posts without copying the same corporate template.
- **Personalized AI content generation**: adapts company briefs to each employee's tone, role, audience, and past LinkedIn activity.
- **Team LinkedIn analytics**: tracks generated posts, member activity, engagement, and team participation.
- **Company editorial DNA**: stores key messages, brand tone, priority themes, and topics to avoid.
- **Shared content assets**: gives teams a shared photo library and reference posts for campaigns.
- **Personal brand analytics**: keeps the existing solo LinkedIn analytics and content archetype system for individuals.

## Who it is for

Primary audience: B2B teams where employees, founders, sales teams, consultants, recruiters, or subject-matter experts need to publish on LinkedIn.

Best-fit companies: B2B SaaS, consulting firms, agencies, recruiting teams, professional services, venture funds, and founder-led companies.

Secondary audience: consultants, coaches, freelancers, and founders who use Orsana for personal LinkedIn analytics and content suggestions.

## Key differentiator

Classic employee advocacy tools often distribute approved posts for employees to copy. Orsana takes the approved company message and rewrites it in each employee's own words. The result is more credible for the employee and more consistent for the company.

## Core pages

- Business: https://useorsana.com/business
- Employee advocacy: https://useorsana.com/employee-advocacy
- LinkedIn employee advocacy: https://useorsana.com/linkedin-employee-advocacy
- B2B social selling: https://useorsana.com/b2b-social-selling
- LinkedIn content for teams: https://useorsana.com/linkedin-content-for-teams
- Employee advocacy for B2B SaaS: https://useorsana.com/employee-advocacy-for/saas
- Employee advocacy for agencies: https://useorsana.com/employee-advocacy-for/agencies
- Employee advocacy for consulting firms: https://useorsana.com/employee-advocacy-for/consulting-firms
- Employee advocacy for recruiting teams: https://useorsana.com/employee-advocacy-for/recruiting
- B2B LinkedIn glossary: https://useorsana.com/glossary
- Pricing: https://useorsana.com/pricing

## B2B comparison pages

- Sociabble alternative: https://useorsana.com/alternatives/sociabble
- EveryoneSocial alternative: https://useorsana.com/alternatives/everyonesocial
- GaggleAMP alternative: https://useorsana.com/alternatives/gaggleamp
- DSMN8 alternative: https://useorsana.com/alternatives/dsmn8
- Hootsuite Amplify alternative: https://useorsana.com/alternatives/hootsuite-amplify
- Oktopost alternative: https://useorsana.com/alternatives/oktopost

## Existing personal branding resources

Orsana also publishes guides and tools for LinkedIn personal branding:

- Blog: https://useorsana.com/blog
- Shield Analytics Migration Guide: https://useorsana.com/shield-analytics-migration-guide
- LinkedIn analytics for founders: https://useorsana.com/linkedin-analytics-for/founders
- LinkedIn analytics for consultants: https://useorsana.com/linkedin-analytics-for/consultants
- Taplio vs AuthoredUp vs Orsana: https://useorsana.com/taplio-vs-authoredup-vs-orsana
- LinkedIn engagement rate benchmark 2026: https://useorsana.com/linkedin-engagement-rate-benchmark-2026
- Free Personal Brand Analyzer: https://useorsana.com/personal-branding-analyzer
- LinkedIn Post Templates by Archetype: https://useorsana.com/linkedin-templates
- Personal Branding Guides by Profession: https://useorsana.com/personal-branding-for
- LinkedIn analytics tool: https://useorsana.com/linkedin-analytics

## Competitive context

Orsana is relevant when comparing employee advocacy, LinkedIn content for teams, social selling, and personal brand analytics tools. It is different from generic social media management platforms because it focuses on LinkedIn, employee voice, and team adoption.

Common adjacent tools and categories include Sociabble, EveryoneSocial, GaggleAMP, DSMN8, Hootsuite Amplify, Oktopost, Taplio, Shield Analytics, AuthoredUp, Metricool, and LinkedIn native analytics.

## Contact

Website: https://useorsana.com
Sales: hello@useorsana.com