Employee advocacy KPIs
Employee advocacy program KPIs for the first 90 days
Choose the KPIs that prove a LinkedIn employee advocacy program is adopted, useful, and ready to scale.
Réponse rapide
The best employee advocacy KPIs change by stage. In the first 30 days, measure participation. From day 31 to 60, measure content quality and engagement. From day 61 to 90, start connecting profile visits, conversations, demo intent, and pipeline signals.
Adoption d'abord
Suivez qui publie vraiment, qui a besoin d'aide et où l'équipe perd le rythme.
Voix personnelle
Transformez les messages entreprise en posts qui sonnent comme chaque salarié.
Garde-fous de marque
Gardez des messages cohérents avec les thèmes approuvés et les sujets à éviter.
Reporting équipe
Mesurez posts, engagement, génération et participation au même endroit.
Days 1 to 30: adoption
Track invited contributors, active contributors, posts generated, posts copied, and employees who come back the next week. This tells you whether the workflow is acceptable.
Days 31 to 60: quality
Track comments from relevant people, saves, profile visits, and which themes create real conversations. This separates useful content from empty reach.
Days 61 to 90: business signal
Track demo intent, inbound conversations, hiring conversations, sales replies, and assisted pipeline notes. Do this after the habit exists, not before.
Orsana vs outils classiques d'advocacy
| Besoin | Orsana | Advocacy classique |
|---|---|---|
| Employee adoption | Tracks team participation and helps each employee publish with their own voice. | Often optimizes for content distribution, not whether employees want to post. |
| Content personalization | Turns a company brief into individual posts adapted to each person. | Usually provides approved templates for employees to copy or lightly edit. |
| LinkedIn focus | Built around LinkedIn analytics, post generation, and team visibility. | Often spreads across many social networks with shallower LinkedIn workflows. |
| Reporting | Shows team activity, generated posts, engagement, and member-level adoption. | Often focuses on shares, clicks, and campaign distribution dashboards. |
Questions fréquentes
What KPIs should an employee advocacy program track first?
Start with weekly active contributors, posts prepared, posts published, and repeat participation. These prove adoption.
When should pipeline be measured?
Pipeline should be measured after participation is stable. Otherwise the team may try to attribute revenue to a habit that does not exist yet.
What KPI shows content quality?
Meaningful comments, profile visits, saves, and conversations with relevant people are stronger quality signals than likes alone.
How often should advocacy KPIs be reviewed?
Weekly during the pilot. A 30-minute review is enough to see who participated, what worked, and what the next brief should focus on.