Employee advocacy platform
Employee advocacy that does not sound corporate
Orsana helps B2B teams turn company messages into LinkedIn posts written with each employee's own words, then measure adoption across the team.
Quick answer
Employee advocacy is a way for employees to share company stories, expertise, and commercial messages from their own LinkedIn profiles. Orsana makes it practical by personalizing every post to the employee's voice, instead of asking the team to copy the same corporate template.
Adoption first
Track who actually posts, who needs help, and where the team loses momentum.
Personal voice
Turn company messages into posts that sound like each employee, not like a copied template.
Brand guardrails
Keep messaging consistent with approved themes, topics to avoid, and shared source material.
Team reporting
Measure posts, engagement, generation activity, and team participation in one place.
Why most employee advocacy programs fail
The usual failure is not lack of content. It is lack of adoption. Employees do not want to publish posts that sound like internal communications, and marketing teams do not have time to rewrite every message for every person.
What Orsana changes
Orsana combines company editorial DNA with each employee's writing style. The team gets content that stays aligned with the brand, while every post still feels personal enough to publish.
What to measure first
The first KPI is not total reach. It is participation: how many employees generated, edited, copied, or published a post this week. Reach and pipeline matter later, once adoption is real.
Orsana vs classic advocacy tools
| Need | Orsana | Classic advocacy |
|---|---|---|
| Employee adoption | Tracks team participation and helps each employee publish with their own voice. | Often optimizes for content distribution, not whether employees want to post. |
| Content personalization | Turns a company brief into individual posts adapted to each person. | Usually provides approved templates for employees to copy or lightly edit. |
| LinkedIn focus | Built around LinkedIn analytics, post generation, and team visibility. | Often spreads across many social networks with shallower LinkedIn workflows. |
| Reporting | Shows team activity, generated posts, engagement, and member-level adoption. | Often focuses on shares, clicks, and campaign distribution dashboards. |
Frequently asked questions
What is employee advocacy?
Employee advocacy is the practice of helping employees share useful company, industry, or expertise content from their own social profiles. In B2B, the main channel is usually LinkedIn.
How is Orsana different from a content library?
A content library gives employees approved posts to copy. Orsana uses the approved message as source material, then rewrites it with each employee's own tone and angle.
Who should own employee advocacy?
Most pilots work best when marketing owns the program and sales, founders, consultants, or subject-matter experts are the first contributors.
What is the best first KPI?
The best first KPI is weekly team participation. If employees do not publish consistently, reach, clicks, and pipeline attribution will not matter yet.