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Your next acquisition channel is the team you already have.

Orsana turns your team's reach into real pipeline, in each person's own voice, while helping them build real expertise your competitors can't copy.

Book a demoDiscover Orsana
  • Built for LinkedIn
  • One platform for your team
  • Data stored in Europe
  • SarahHead of Sales

    The best sales conversations often start before the meeting, with a post that answers a buyer's real question.

  • ThomasCTO

    When I explain a new technology, I start with the problem it solves. The technical details come after.

  • LauraCustomer Success

    Customers move forward when they know what to do next. Good advice should be useful straight away.

12x

more reach

Trusted by teams

French Tech Est
CigoGreen
The Mimari Group
Vendti
Coopreneurs
Apus Apus
The Boss Women’s Drop
Savart

Discover Orsana in under 2 minutes

See how Orsana turns your LinkedIn results into a clear next move for your team.

Employee advocacy just works.

The data is clear. When your employees speak on LinkedIn, people listen. And when people listen, they convert.

Up to

+561%

more reach

Employee-shared content compared with company page-shared content.

Source: Forbes

Up to

8x

more engagement

Employee-shared content compared with company page-shared content.

Source: Forbes

Around

3%

of employees activated

Employees who regularly share company content.

Industry average

You've done the hard part. The
expensive part.

Ads that convert. SDRs who book meetings and reps who close deals. But ad costs keep climbing and conversion rates keep dropping. Meanwhile, the one channel your competitors can't copy is sitting unused: the combined trust of everyone on your team.

1

Paid rents attention. Orsana builds equity.

The day you stop paying, paid stops working. Personal brands compound over time instead, no matter what.

2

Your team already knows your next buyers.

Their connections open doors to buyers, partners, talents, and press. A warm audience you already have, and aren't using.

3

Doing it by hand doesn't scale.

A few people post, most go quiet, nothing stays on brand. That gap is exactly what Orsana closes.

From scattered posts to a coordinated brand engine.

No manual coordination. No chasing employees to post. No brand consistency headaches. You set the foundation, Orsana keeps every voice aligned.

Company editorial line: LinkedIn engagement

  • Founder

    AI-drafted

    In their own voice

  • Sales

    AI-drafted

    In their own voice

  • Marketing

    AI-drafted

    In their own voice

  • Customer success

    AI-drafted

    In their own voice

Good for the company. Even better for your team.

Orsana creates a virtuous circle: more visibility for your brand, more business opportunities, and prouder, more engaged employees.

For the company:

  • More pipeline, from a channel you own
  • A lower, more durable cost per lead
  • A moat competitors can't buy their way into

For your people:

  • Real authority in their industry
  • A network that opens doors
  • Growth that makes them want to stay

Everything your team needs to post, amplify, and convert, on LinkedIn.

From brand voice to daily habits to what's actually landing, every tool your team touches lives in one place.

Whoever writes it, it's still your brand.

Set your positioning, tone and key messages once. Orsana carries that context into company post templates, so generated drafts start from the same foundation while writers add their own experience and examples.

  • Capture what makes your brand yoursSet your positioning, tone and point of view once.
  • One foundation for every writerNew hires and communication teams follow the same guidelines.
  • No repeated explanationsYour brand guidance stays available when company posts are generated.
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1 / 6

How does Orsana work?

From strategy to results, in a few simple steps.

1Create templatesDefine your key messages, angles, examples and an adaptable tone.

New template

Share a learning about...

ProductExpertiseCustomer storyCulture
2Orsana adapts content for each teammateOur AI personalizes content to each person’s expertise, audience and writing style.
SarahSales

Tone: Advice

V1V2
ThomasCTO

Tone: Technical

V1V2
LauraCS

Tone: Empathetic

V1V2
3Your teammates publishThey review, personalize if needed and publish on LinkedIn in their own voice.

Your post is ready

Here are 3 suggestions tailored to your profile...

For the teammate to publish on LinkedIn
4You track the impactTrack adoption, reach, engagement and even the opportunities generated.
ReachEngagementOpportunities

312,482

impressions

↑ +248%

Real results, not just metrics.

You set the direction. Orsana does the rest.

Create templates from key messages. Orsana adapts them to each teammate's expertise, audience, and style.

One template, several angles
  • A key message
  • Angles and examples
  • A tone shaped for each profile
  • Ready to personalize
Create a template
SarahHead of Sales
ThomasCTO
LauraCustomer Success

3 distinct angles

3 unique audiences

One stronger brand

Built for companies that know people sell better than pages.

Designed for teams who understand that their biggest untapped asset is the combined network of their employees.

This is not for you if:

  • You want content that sounds like a press release
  • You expect results without involving your team
  • You want to control every word your people post
  • You think your company page is enough

This is for you if:

  • You're already strong on paid and outbound, and want a channel that compounds instead of resetting every month
  • Your team has expertise that deserves an audience
  • You want inbound leads built on trust, not cold outreach
  • You want to amplify without micromanaging

Teams taking Employee Advocacy seriously choose Orsana

    “I’ve always wanted to build my personal brand, but I was blocked by so many questions: what to write, how to stay consistent, and whether it was worth spending hours on.”

    Valériane T.Founder & HR Consultant · Vendti

    “I used to find it hard to turn my ideas into LinkedIn posts. With Orsana, I can share my own experience and get help shaping it into a clear, engaging post.”

    SavartNicolas C.Founder & CEO · Savart

    “In practice, we spend about 15 minutes a day on it. The results came faster than I expected: in 8 months, my posts alone reached more than 785,000 impressions.”

    Alexandra B.Founder · The Boss Women’s Drop

    “Orsana gives each person on the team post ideas in their own voice. They add their experience and publish in minutes instead of hours.”

    Céline E.Directrice Déléguée · La French Tech Est

See how Orsana works with your team

Choose a time to explore how your team's LinkedIn presence can create useful conversations and business opportunities.

  • Your current LinkedIn approach
  • Ideas your team can make their own
  • A practical next step
CharlyMarc
Book a demo

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Questions teams ask before rolling it out.

The short version: Orsana is an Employee Advocacy platform that helps employees publish on LinkedIn in their own voice while keeping the company message aligned and measurable, turning every employee into a brand ambassador.

Who is Orsana Business built for?
Orsana is an employee advocacy software built for teams where expertise sits inside the company: founders, sales, marketing, customer success, consultants, and leadership teams who can create trust on LinkedIn, whether you sell to other businesses or directly to consumers.
What if it's just me, not a whole team?
Orsana Solo is built for exactly that: one person growing their own presence on LinkedIn rather than coordinating a team. Explore Orsana Solo if that's the closer fit.
Will posts written with Orsana sound like AI?
No. Each draft is shaped by that person's own writing style, expertise, and past posts, not a shared template. Voice Match matches sentence length and rhythm to how they actually write.
Does every employee publish the same post?
No. Every teammate gets their own draft shaped by their own voice and expertise, not one company post reshared by everyone. Identical reposts read as spam and get ignored; personalized posts don't.
How much time does it take for the team each week?
Most people spend 10–15 minutes a day reviewing a draft, personalizing it, and posting. Onboarding a whole team takes about an afternoon.
What does Orsana measure?
Every post's likes, comments, shares, and overall engagement, per person and across the whole team, so you can see what's actually working, not just what got published.
Can't I use ChatGPT or Claude to do the same?
You can, but a single chat window doesn't know your brand, doesn't coordinate a whole team, and starts forgetting everything after a dozen messages. Orsana learns from every edit each person makes, individually, and from how every post actually performs on LinkedIn once it's published, results a general chat tool simply can't see. And past five people, keeping it all straight across separate chat windows turns from convenient into a real headache to manage.
Can't I just spend more on ads or hire more sales reps instead?
You can, and both still work. But rented channels get more expensive over time: ad costs climb and outreach gets harder to cut through. A channel your team owns, their own LinkedIn presence, works the opposite way: it compounds instead of resetting every month, and it's not something a competitor can simply outbid you for.
Does Orsana post the content automatically on LinkedIn?
No. Orsana drafts each post and gets it ready, but the person reviews it and publishes it themselves, directly on LinkedIn. That's not just a design choice: it keeps every account safely on the right side of LinkedIn's own rules against unauthorized tools acting on someone's behalf. Because a person always makes the final call to post, there's no ambiguity and no risk to the account.
Where is my data sent?
Your data is stored only on Orsana's own servers in Europe. It's never shared with LLM providers to train or improve their models, in the US or anywhere else. Your content stays yours.
How many employees should we onboard?
The more, the better, since the whole idea is leveraging your team's combined reach. If you're starting somewhere, we recommend onboarding at least 30–40% of your total headcount first. That's usually enough critical mass to see real results.
Do employees post from their own LinkedIn accounts, or new ones we create for them?
Their own. Orsana connects to each person's existing LinkedIn profile; it doesn't create new accounts or ask anyone to manage a second identity. The reach and the following stay tied to the person, using the network they already have.
What if an employee doesn't want to participate?
Nobody's forced to post. Orsana works best when people want visibility and career growth for themselves, growing their own personal brand and positioning themselves as experts in their field, not because a manager told them to. Participation usually grows naturally as colleagues notice real results and want that same visibility for themselves. It ends up a genuine win-win: their career, your pipeline.