Whoever writes it, it's still your brand.

Set your positioning, tone and key messages once. Orsana carries that context into company post templates, so generated drafts start from the same foundation while writers add their own experience and examples.

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Shared context for company posts
Editable drafts, not auto publishing
Positioning, audience and tone in one place

One brand. Clearer drafts.

Different examples. Same foundation.

Your Brand DNA

The company context used when shaping team post drafts.

PositioningWhat you stand for

Target audienceWho you want to reach

Brand toneHow the company should sound

Editorial guidanceMessages, angles and examples

1Product update

Draft guided by the company promise.

2Customer lesson

A useful angle grounded in expertise.

3Company note

Same foundation, different example.

From your brand to usable writing context.

Set Brand DNA once, then let Orsana bring that context into company post drafts without turning every writer into a copy of the same voice.

1
Define the foundation
Capture your positioning, audience, offer promise and the ideas your company wants to defend.
2
Add practical guardrails
Turn the foundation into guidance on what to emphasize, what to avoid and how to stay useful.
3
Start each draft with context
The shared profile stays available when Orsana helps shape a company post draft.
4
Review before publishing
People still edit, add proof and decide whether a draft is ready to publish.

More than a style guide. A working Brand DNA.

Brand DNA does not just store a set of notes. It turns your company context into a reference that can guide drafts, angles and review.

Define your positioning and mission
Set your target audience and key messages
Choose tone and style with examples
Keep reference content close to drafting
Update the profile as the company evolves

See how it works

My company

Manage your organisation, team and shared preferences.

Positioning

Brand positioning

We help B2B teams turn expertise into useful LinkedIn content that builds trust.

Editorial strategy

Objectives
Priority editorial themes
Key messages
Topics to avoid

Context for each draft.

Post suggestions

AllInsightsStoriesProduct

A lesson from a recent customer callInsight1

Behind the scenes: how we build OrsanaStory2

Why brand context improves first draftsThought leadership3

Guidance for company post drafts.

When a draft starts, Orsana can use the shared Brand DNA as context. The writer still brings the lived example, edits the wording and keeps judgment in the loop.

AI suggestions adapted to the company profile
Adapted to brand context, still editable by the writer
Useful context without a training session
Room to add a real example before publishing

See example features

A clearer brand. A calmer writing process.

Brand DNA helps the team start from the same company foundation while keeping the human review and final edits where they belong.

Shared context

Positioning, audience, promise and tone stay in one place.

Editable drafts

Drafts begin with company guidance and stay open to review.

Shared foundation

People can write from the same foundation without copying a script.

What LinkedIn creators say about Orsana

“No more posting into the void. I know exactly when and what to post. My reels are exploding now. I know exactly when and what to post on my theme page.”
@themillionairesdropTheme page · 130k+ followers
“I doubled my engagement in 3 months. AI showed me what actually works, not what I thought would work.”
@marcberthold_Personal brand · 22k+ followers
“Orsana helps me spot trends before they are saturated. My engagement has never been better.”
@choukettparisBusiness page · 3.4k+ followers