Glossary
B2B LinkedIn glossary
Definitions for employee advocacy, social selling, team thought leadership, LinkedIn content for teams, and B2B content governance.
Employee advocacy
Employee advocacy is the practice of helping employees share company stories, expertise, and messages from their own social profiles. In B2B, the main channel is usually LinkedIn.
Read definitionLinkedIn employee advocacy
LinkedIn employee advocacy is an employee advocacy program focused on personal LinkedIn profiles. It helps employees publish useful company, industry, or expertise content on LinkedIn.
Read definitionSocial selling
Social selling is the use of social channels to build trust, share expertise, and create warmer commercial conversations before or during the sales process.
Read definitionTeam thought leadership
Team thought leadership means making a company's expertise visible through several employees, not only the founder, CEO, or company page.
Read definitionEarned media value
Earned media value estimates what organic visibility would have cost if the same reach or impressions had been bought through paid media.
Read definitionContent governance
Content governance is the set of rules, roles, approvals, and guardrails that keep published content accurate, consistent, and compliant.
Read definitionLinkedIn content for teams
LinkedIn content for teams is a workflow where several employees publish coordinated but personalized LinkedIn posts around company expertise, campaigns, or market topics.
Read definitionPersonal branding at work
Personal branding at work is the practice of making an employee's expertise, values, and professional point of view visible while staying aligned with the company.
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