B2B LinkedIn glossary
Social selling
Definition
Social selling is the use of social channels to build trust, share expertise, and create warmer commercial conversations before or during the sales process.
Why it matters
In B2B, prospects often check a salesperson, founder, or expert before replying. Useful LinkedIn posts can make outreach feel less cold.
How Orsana helps
Orsana helps sales teams publish useful LinkedIn content from company context without starting from a blank page.
What is social selling?
Social selling is the use of social channels to build trust, share expertise, and create warmer commercial conversations before or during the sales process.
Why does social selling matter?
In B2B, prospects often check a salesperson, founder, or expert before replying. Useful LinkedIn posts can make outreach feel less cold.
How does Orsana help?
Orsana helps sales teams publish useful LinkedIn content from company context without starting from a blank page.
Want to apply this with a LinkedIn team?
Orsana helps B2B teams turn company messages into employee posts that still sound personal.
See Orsana Business