Earned media value
Earned media value estimates what organic visibility would have cost if the same reach or impressions had been bought through paid media.
Definition
Earned media value estimates what organic visibility would have cost if the same reach or impressions had been bought through paid media.
Why it matters
It gives marketing teams a simple way to discuss the business value of employee reach, even before pipeline attribution is mature.
How Orsana helps
Orsana can help teams connect participation, engagement, and future reach metrics into a practical reporting workflow.
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