LinkedIn employee advocacy resources for B2B teams

Employee advocacy vs social selling

Compare employee advocacy and social selling when LinkedIn is used for visibility, trust and pipeline conversations.

Quick answer

Use this page when marketing and sales need to clarify whether they are building a company-wide advocacy program or a sales-led social selling routine.

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The practical workflow

Separate goals, contributors, content sources, KPIs and ownership, then connect both workflows through shared proof and LinkedIn analytics.

Proof to measure

Measure advocacy by repeat participation and social selling by qualified account conversations, not by the same vanity metric.

How to progress from here

Start with a small group, review content quality and the conversations created, then improve the workflow before extending it to the wider team.

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FAQ

When should a team use Employee advocacy vs social selling?