What commercial potential could your team unlock on LinkedIn?

Adjust two sliders to see a modeled annual potential for conversations and gross margin, based on the model's assumptions.

Your employee advocacy potential

A starting scenario appears immediately. Adjust the number of active contributors and their posting pace.

Adjust your scenario

Move the sliders or enter your figures directly.

Active employee contributors each month

Illustrative scenario: Sociuu’s 2025 mid-sized company adoption rate applied to a 20-person team gives about 12 active contributors.

050

Posts per employee each month

Editable assumption. No individual posting quota is implied.

020

Estimated post reach uses GaggleAMP's 2023 benchmark of 2,500 views per LinkedIn share. This is an external reference, not guaranteed reach or Orsana data.

The engagement rate is based on Sociuu's 2025 benchmark : it reports a range of 1.9–2.3% of impressions. The model uses its midpoint, 2.1%.

Where do these figures come from?

Reach is estimated at 2,500 views per LinkedIn share, based on GaggleAMP member activity in 2023. The 2.1% engagement rate is the midpoint of Sociuu’s 2025 range (1.9–2.3%). To illustrate the rest of the commercial journey, the model assumes 0.1% of engagements become a qualified conversation, 20% of those conversations become opportunities, 20% of opportunities close, a $25,000 first-year contract, and a 70% gross margin. These five values are model assumptions, not published benchmarks or Orsana statistics. The displayed margin is before the platform subscription price.

How the model works

The sliders set activity volume. The margin estimate then uses public reach and engagement benchmarks, followed by illustrative commercial assumptions explained below the simulator. It is shown before the subscription price, so it is neither net gain nor ROI.

Read this as a scenario, not a forecast

This is an illustrative scenario, not a forecast or promise of revenue. It does not use Orsana customer data or measure LinkedIn attribution. Results may differ from your reality: an engagement does not prove buying intent or pipeline.

Replace assumptions with observed data

Run a small opt-in team pilot. Record eligible contributors, posts, available engagement signals, qualified conversations, opportunities, and costs in consistent time windows. Keep attributed results separate from self-reported influence.

See how Orsana works with your team

Choose a time to explore how your team's LinkedIn presence can create useful conversations and business opportunities.

Your current LinkedIn approach
Ideas your team can make their own
A practical next step

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FAQ

Is the employee advocacy estimate a forecast?

No. It is an illustrative scenario, not a revenue forecast or an Orsana customer result. The displayed gross margin is before the platform subscription price.

Where do the simulator’s figures come from?

It uses public reach and engagement references, followed by fixed illustrative assumptions for conversions, contract value and gross margin. Those assumptions are listed below the simulator and are not Orsana statistics.

How can I attribute pipeline to employee advocacy?

Define the evidence and attribution method before reviewing results. Separate directly attributed opportunities from self-reported influence and from activity that happened in the same period without a demonstrated link.